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firm2  audio  (fûrm) KEY 

NOUN:
  1. A commercial partnership of two or more persons, especially when unincorporated.
  2. The name or designation under which a company transacts business.

ETYMOLOGY:
Italian firma, from firmare, to ratify by signature, from Medieval Latin firmre, from Latin, to confirm, from firmus, firm; see dher- in Indo-European roots


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